5 Quick and Easy Lead Generation Strategies: How To Increase Conversions On Your Website

Do you want to generate more leads for your business?

Lead generation is a part of digital marketing that can be very lucrative. Lead generation is the process by which an organization identifies potential customers, markets to them with pre-sale offers, and converts these prospects into actual sales. Lead generation has always been about identifying qualified prospects who are likely to become good customers. However, the lead generation today has taken on a whole new meaning as internet technology becomes increasingly dominant in our society.

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Disclaimer: You don't have to try all of these. In fact, it's probably a terrible idea. Why? Because no two firms are alike. Although these seven lead generation tactics have been beneficial to ours, they may or may not work for yours.

You might only be successful with one or two of these techniques. That's fine. Each one should be evaluated in terms of your revenue, your resources, your marketing goals, and the competitive landscape. There is no single solution for growth, as much as we believe in the value of these lead generation methods.

Make landing pages that are specific to the offer

When someone arrives on your website, you have three seconds or less to capture their attention. You do that by having a landing page that is relevant to what they were looking for when they typed in those keywords into Google or some other search engine. When people arrive on your website through an organic search, the odds are not in your favor.

Be sure that the landing page they are sent to is related to their search term and that it has a clear call-to-action (CTA). Lead generation requires you to give people an incentive for filling out the form on your page, so make this CTA compelling enough for them to want to leave their information.

From there, you can build your list by sending them offers that they will actually want to receive and then use this email marketing as a way to keep the conversation going with these leads.

Make it Clear What is Expected of them on Page

Your form has just one purpose: To capture contact information from qualified prospects so you can begin nurturing those relationships into paying customers or clients. Make sure you communicate why someone should give up their time and how it improves their situation (i.e., What's In It For Them?). Lead generation firms typically ask for the first name, last name, phone number, and/or email address; however some companies even go as far as asking for more detailed personal information such as occupation or company size.

Keep the Form as Short as Possible

The shorter your form, the higher the conversion rate will be. Lead gen forms are not the place to ask for detailed information about someone; that's what a sales call is for. The goal of a lead gen form is to get someone interested enough in what you have to offer so they'll want to learn more, which is where those nurturing emails come into play.

When creating your form, always remember: Less is More!

Create Irresistible Offers

One way to increase conversions on your website is by having irresistible offers. This can be done through discounts, free shipping, or even a free trial of whatever it is you're selling. You need something that is going to convince someone they should give you their contact information so they can receive this offer. Lead generation is all about giving people a reason to want something, and an irresistible offer captures their attention which creates a desire for your product or service.

Nurture Leads

Once you have captured someone's contact information, you need to nurture that lead by sending them relevant content consistently. This could be in the form of blog posts, eBooks, whitepapers, webinars, or even just helpful tips related to what they are interested in. The goal is to provide so much value for free that these people will eventually want to do business with you. Lead generation is all about creating relationships and trust over time so don't try to rush things; let the process work its magic.

I hope you find this post informative. If you're looking for a knowledgeable Digital Marketing Agency in USA, Digital Piloto is an excellent choice. Digital Piloto is an SEO Company in New York that offers ROI-driven Digital Marketing Services including Lead Generation, SEO, Content Marketing, Social Media Marketing, and more. Our team of experienced professionals helps businesses achieve their marketing goals and objectives through result-oriented campaigns. Contact us today for a free consultation!

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