How to Make the Most of SEO in 2022
- bestdigitalmarketer
- Oct 26, 2022
- 4 min read
No matter what industry you’re in, chances are that your competitors are using SEO to try and rank higher in search engine results pages (SERPs). And if they’re not, then they’re missing out on a huge opportunity – especially since SEO is more important than ever before. In this blog post, we’ll be taking a look at some of the latest SEO trends and talking about how you can make the most of them for your business in 2022.
Digital marketing evolves at a breakneck pace – and that includes SEO. What worked 10 years ago doesn’t work today, and what works today won’t work 10 years from now. As a result, it’s important to stay on top of the latest trends so that you can keep your website ranking high in SERPs. Here are some of the top SEO trends that SEO Companies in UK should be aware of in 2022:
Voice search
Mobile-first indexing
Featured snippets
AMP pages
Core web vitals
Voice Search Is on the Rise
One of the big SEO trends that businesses need to be aware of in 2020 is voice search. With the rise of digital assistants like Siri, Alexa, and Cortana, more and more people are using their voices to search for things online. In fact, ComScore estimates that 50% of all searches will be voice searches by 2022. And since most voice searches are done on mobile devices, this trend is only going to continue to grow in popularity.
So what does this mean for businesses? Well, if you want to stay ahead of the curve, you need to ensure that your website is optimized for voice search. This means using natural language and long-tail keywords, as well as ensuring that your website is mobile-friendly. Also, since people use voice search when they’re looking for quick answers, it’s important to include short, concise answers to common questions on your website. If you can do all of this, you’ll be well-positioned to take advantage of this growing trend.
Mobile-First Indexing Is Now the Default
Another big change that’s happening in the world of SEO is mobile-first indexing. Mobile-first indexing means that Google will now index websites based on their mobile versions first and their desktop versions second. This change was first announced back in 2016, but it’s only now becoming the default for new websites (websites that haven’t been previously indexed will still need to opt-in).
This change is being made because more people are now using mobile devices to access the internet than desktop computers. In fact, Stat Counter estimates that mobile devices account for more than 52% of all internet traffic worldwide. As a result, it only makes sense for Google to focus on mobile versions first when it comes time to index websites.
Featured Snippets - Are More Common Than Ever Before
Featured snippets are those little boxes that appear at the top of SERPs that contain short answers to a searcher’s question. They might also contain other information like images or videos. If you want your website to appear in featured snippets, then you need to ensure that your content is well-written and informative so that it has a chance of ranking highly in SERPs. You should also include questions and answer format content on your website as this type of content is often used for featured snippets.
AMP
AMP stands for Accelerated Mobile Pages and it refers to a special type of code used to optimize web pages for faster loading times on mobile devices. Not only do faster loading times improve the user experience, but they also have a positive impact on SEO. In fact, Google has said that they use page speed as a ranking factor. Consequently, if your website isn’t AMP compliant, then it could be costing you valuable traffic and rankings. You can find out if your website is AMP compliant by using Google’s AMP testing tool.
Core web vitals
Core web vitals are a set of key metrics that Google uses to measure the user experience of a website. The three core web vitals are:
Loading time: This measures how long it takes for a page to become visible on a screen.
Interactive time: This measures how long it takes for a page to become fully interactive.
Visual stability: This measures how stable the content is on a page as it loads.
Google has said that these metrics will become ranking factors in May 2021. So if you want your website to perform well in SERPs, you need to ensure that your pages have good loading times, are interactive, and have stable content. You can check your website’s core web vitals using Google’s Page Speed Insights tool.
Wrapping Up
These are just some of the many SEO trends businesses need to be aware of in 2022. If you want your business to succeed online, then you need to make sure you are staying up-to-date with all of the latest trends. For help with your SEO efforts, contact Digital Piloto today, the Best SEO Reseller Company in the UK!
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