SEO Vs SEM: What's The Difference?

Search Engine Optimization and SEO are synonymous with each other. SEO is a technique that can be used to generate more traffic, leads and sales in the long term for your business. SEM stands for Search Engine Marketing which is a technique that can be used in order to generate traffic, leads, or sales quickly. The two terms have been used interchangeably but they are not the same thing at all! In this blog post, we will discuss how SEO vs SEM work so you can choose which strategy best suits your needs!

SEO vs SEM

SEO is a long-term strategy and it takes time to see results. SEO provides organic traffic, which means you don’t pay for the exposure your website receives. Being on page one of Google or Bing can bring in more targeted visitors than ever before because people are actually looking for what they need on search engines. SEO is a great long-term strategy that works best when you want visitors to stay on your site and engage with it.

SEM, also known as pay per click (PPC) advertisements work the same way as SEO in terms of bringing traffic to your website; however, they are purchased through Google or Bing’s advertising platforms. SEM is a great strategy when you want to see results quickly and don’t mind paying for the traffic. If your business is looking for high-quality SEO in Kolkata, or any SEO services provider in India feels free to contact us!

SEO:

Organic ranking on Google, Bing, etc.; attract visitors interested in what you provide; long-term solution. SEO helps generate more targeted genuine website traffic; it's all about staying relevant and creating better content that does well with search engines such as Google & Bing. SEO increases brand awareness by targeting specific keywords related to products/services so they rank higher than competitors which means people are likely going to click because their intent matches how we market our service offerings.

SEM:

Credit card required; can be done on a pay-per-click basis, but SEO is usually better for businesses that are looking to create long-term relationships with clients/customers. SEM helps you gain more visitors quickly because your ads are seen by people who have already searched for what you provide. SEM works best when there's an immediate need - it generates website traffic almost instantly!

SEO Vs SEO:

SEO vs SEO may sound counterintuitive, however, they both work hand in hand with each other and complement one another well. Both SEO & SEM contribute towards organic rankings which means if either is not incorporated correctly into the overall marketing strategy of the business then chances are the campaign will fail miserably since over 90% of online experiences begin at search engines like Google and Bing.

Digital Marketing is a vast umbrella that incorporates SEO, SEM, as well as other marketing channels such as Social Media, Email Marketing, etc. A Digital Marketing Company in Kolkata will help your business devise the best strategy for growth given your specific industry vertical and target market! If you're looking for SEM services or SEO services in Kolkata or India feel free to contact us! We are one of the leading SEO companies in Kolkata and can provide you with all the digital marketing solutions that you need!

We hope this blog post has been informative and helps you understand SEO vs SEM better so that you can make an informed decision about which strategy is best for your business needs! Thanks for reading!

Audio Clip : Click Here